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Expand Your Investor Testing Know How

Why Investor Testing Matters

Why Investor Testing Matters

No one deliberately sets out to create a message or presentation that investors find dull, boring, or confusing however, research tells us that almost 90% of investor marketing is simply ineffective. Given the relatively high probability of creating and deploying an... read more
Qualitative Data Drives Investor Decisions

Qualitative Data Drives Investor Decisions

Earlier this year, Edelman Financial Communications & Investor Relations released the results of its Qualitative Information Survey a  proprietary survey completed by 158 portfolio managers and buy-side analysts in the United States. Qualitative data is... read more
4 Tips For Better Investor Presentations

4 Tips For Better Investor Presentations

Unfortunately when it comes to the vast majority of the presentations watched every day, the only thing investors feel compelled to do is take a snooze. For decades companies have used the same boring presentation investors have seen it so many times that they can... read more
6 Reasons Video Rules Market Research

6 Reasons Video Rules Market Research

Investor relations pro Nunzio Valarie believes that the most effective kind of research uses video… and we agree! “I have learned from experience that the most effective kind of research is one that uses video, where investors speak on camera and tell exactly how they... read more
Venture Capital Investor Pitch Deck Pet Peeves

Venture Capital Investor Pitch Deck Pet Peeves

Pitch Decks are important, right? We all know that by now. But what we really wanted to learn was: Will any pitch deck do, and what are the pitch deck pet peeves that annoy venture capital investors? So we sent out an informal survey to our venture capital network and... read more
50 Questions To Ask To Attract More Shareholders

50 Questions To Ask To Attract More Shareholders

If you find that, even though you’re constantly trying to find new ways to attract investors, the work that’s done isn’t moving the needle, it’s time to take a step back and gather some investor feedback to find out why. Start watching investors interact... read more
18 Bad Reasons To Put Off Investor Testing

18 Bad Reasons To Put Off Investor Testing

When confronted with a different way to do things, our first reaction is often to tell ourselves “What we are doing is just fine, I don’t want to change.”  The problem is, this self serving bias  some experts call “vain brain”, (which every human is hardwired with)... read more
Neuromarketing Explained

Neuromarketing Explained

Neuromarketing is the next generation of market research, and the most accurate method of gaining customer intelligence. The aim of Neuromarketing is to understand customer behavior and to be able to predict, as much as possible, their future purchasing decisions. We... read more
What is Investor Testing?

What is Investor Testing?

What is Investor Testing ? Investor testing refers to the process of understanding what investors do and why they do it. Investor Testing involves test participants who visit your site, or interact with any of your digital investor facing content while we record their... read more
Getting C-Suite Buy In for Investor Testing

Getting C-Suite Buy In for Investor Testing

Google, Amazon, and Netflix all know that observing real people using their website and hearing their spoken thoughts is the best approach for improving online experiences. It’s why they are so successful and dominate their industries. Well, the same applies to... read more
Investor Ad Testing

Investor Ad Testing

What is Investor Ad Testing? Investor Ad Testing is designed to improve advertising effectiveness. Companies often test their marketing materials and advertising with a subset of a target market before rolling out a campaign to a broader target market. The goal of... read more
Why Behavioral Finance Matters

Why Behavioral Finance Matters

Decision making is at the heart of investor marketing. What deals get funded, who attracts attention and who ends up under funded and recognized will all be decided by how investors feel.  For over sixty years the benchmark framework for studying agents decisions... read more
Data Driven Marketing Drives Results

Data Driven Marketing Drives Results

According to a recent report from Forbes, data-driven marketing has delivered demonstrable results in terms of customer loyalty, customer engagement and market growth and finds widespread agreement that data-driven marketing is crucial to success in a... read more
Want More Shareholders? Write Like Warren.

Want More Shareholders? Write Like Warren.

Companies that want more shareholders can learn from the way Warren Buffet communicates. Most corporate writers use professional language but the problem is, professional doesn’t always mean effective.  When it comes to attracting more shareholders, plain... read more
The Science Of Emotion In Investor Marketing

The Science Of Emotion In Investor Marketing

I read a great article by Courtney Seiter called The Science Of Emotion In Marketing.   For those of you that do not have time to read the whole thing, here are a few excerpts that relate directly to Investor Marketing and influencing behavior.  Happiness makes us... read more
Understanding The Investors Journey

Understanding The Investors Journey

  The Investors Journey The investor’s journey is the first place companies should turn when trying to analyze ways they can improve their investor marketing efforts. Analyzing the investors journey offers an opportunity for companies to learn about how awareness... read more
How To Create an Effective Pitch Deck

How To Create an Effective Pitch Deck

  Two things I know for sure, one, an effective pitch deck is a must have when looking to attract investors, and two, Guy Kawasaki knows how to pitch.  We Investor Test a lot of power point presentations/pitch decks around here so when I saw Guys article How To... read more
Are You Primed To Attract Shareholders?

Are You Primed To Attract Shareholders?

    You know we love learning why investors do what they do around here. Its fun, fascinating, and helps our clients create great investor experiences and attract more shareholders. Well, we just get so excited about it we have to share. Below are a few... read more
Creative Or Execution What Matters Most?

Creative Or Execution What Matters Most?

In a highly competitive market where competing companies jostle for the attention and preference of investors, it is becoming increasingly important for companies to stand out and be noticed. With that in mind, let’s get to the bottom of what impacts your... read more
Plain Language Attracts More Investors

Plain Language Attracts More Investors

Investors are busy and don’t have time to be trying to figure out what lots of corporate speak and technical jargon means. Its taxing on the brain (called cognitive fatigue) and leads to frustration, confusion, and most importantly, investors loosing interest.... read more
Copy or Content What’s The Difference?

Copy or Content What’s The Difference?

  Copywriting and content writing follow different guidelines and it’s important to be able to make the distinction — especially if your role requires you to evaluate copy and content. So, the distinction matters. Here are some guidelines to keep it sorted.... read more