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Neuromarketing Explained

Neuromarketing Explained

Neuromarketing is the next generation of market research, and the most accurate method of gaining customer intelligence. The aim of Neuromarketing is to understand customer behavior and to be able to predict, as much as possible, their future purchasing decisions. We...
Why Behavioral Finance Matters

Why Behavioral Finance Matters

Decision making is at the heart of investor marketing. What deals get funded, who attracts attention and who ends up under funded and recognized will all be decided by how investors feel.  For over sixty years the benchmark framework for studying agents decisions...