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Why Investor Testing Matters

Why Investor Testing Matters

No one deliberately sets out to create a message or presentation that investors find dull, boring, or confusing however, research tells us that almost 90% of investor marketing is simply ineffective. Given the relatively high probability of creating and deploying an...
6 Reasons Video Rules Market Research

6 Reasons Video Rules Market Research

Investor relations pro Nunzio Valarie believes that the most effective kind of research uses video… and we agree! “I have learned from experience that the most effective kind of research is one that uses video, where investors speak on camera and tell exactly how they...
Investor Ad Testing

Investor Ad Testing

What is Investor Ad Testing? Investor Ad Testing is designed to improve advertising effectiveness. Companies often test their marketing materials and advertising with a subset of a target market before rolling out a campaign to a broader target market. The goal of...