What is Investor Ad Testing?
Investor Ad Testing is designed to improve advertising effectiveness. Companies often test their marketing materials and advertising with a subset of a target market before rolling out a campaign to a broader target market.
The goal of investor ad testing is to save money by optimizing both the message and calls to action before spending advertising dollars.
Ad testing allows you to:
- Determine which market segments to target
- Give input to ad creators to better understand the audience
- Make an informed go or no-go decision
- Get the highest ROI out of your ad spend
Why is Investor Ad Testing Important?
Even if you’re not working with a multi-million dollar advertising budget, it is wise to test your ads. Ad testing is one of the best ways to see how effective a new ad might be without blindly blowing your budget. You can use the test feedback to refine the advertisement or kill it altogether. The test provides insights to help you make informed decisions about how to best use your advertising budget.
What You Learn From Effective Investor Ad Testing.
Ad tests work best when you have a clear expectation of the purpose of the ad. Some advertisements are designed to promote awareness, while others look to build a brand or drive behavior. Regardless of the intent, it’s important to define the goal of the advertisement before running tests.
Three commonly performed ad tests include:
- Recall: Companies need to be memorable if investors are going to consider investing. In a recall test, participants see an ad and then wait a specified amount of time before being asked whether they are able to recall a particular ad or product.
- Persuasion: A test for persuasion determines the effectiveness of an ad in changing attitudes and intentions. This test assesses brand attitudes before and after ad exposure. Participants first answer a series of questions before seeing the proposed advertisement. Then they take a second test to assess how the advertisement changed their attitudes and intentions.
- Response: Many ads are designed to drive an action or a conversion. This is especially true of online businesses that rely on click-through and conversion to drive revenue. In a response test, participants receive an ad with a unique identifier (URL string, promo code, phone number, etc.) to track how well the advertisement performs in converting interest to action.
How We Make Investor Ad Testing Easy.
Testing ads increases effectiveness, improves ROI and helps you make the most of your advertising dollars. Investor Testing gives you a platform to test ads using video, survey and written feedback.
Investor Testing is the world’s leading investor insight provider. Customers love the ability to easily get investor feedback any time. Try a free test to see how Investor Testing can help you improve your investor marketing results and meet your business goals.