Every investor marketing pro has to make hard choices about resource allotment and is always juggling top priorities, but increasing conversion rates should always be near the top of the list.
Testing and optimization are the key to keeping investors engaged as they interact with your company which is the key to keeping them around long enough to learn who you are, what you do, and what makes you great.
Top online marketers achieve more than three times the conversion rates of the bottom
third, according to a new digital marketing optimization study from Adobe.
Why? They invest in a culture of data, testing, optimization, and analytics.
Five marketing lessons from the top 20% you can use to increase engagement and meet investor marketing goals.
#1: They test to make decisions
The top performers use testing to aid in decision-making, whether at an individual, team, or corporate level. Data and performance metrics are consistently used to analyze test results, evaluate the tactics used, and recommend next best actions
#2: They put money and resources toward optimization
As decision-making moves from instinct to math, budgeting for optimization gets easier. Top performers are 54% more likely to be devoting more than 5% of their marketing budgets to a variety of optimization activities.
#3: They believe in targeting content
In a recent CMO Survey, 40.5% of CMOs say that their company is using customer behavior data for targeting, and 88.5% said that the use of such data for targeting was increasing.
#4: They make testing a team effort
Optimization is as much about efficiency as it is about success, and for the top 20%, it’s about efficiency for success. They are 88% more likely to engage other departments for contributions and expansion of their testing effort.
#5 They recognize that mobile is essential
Mobile isn’t just a marketing channel; it’s a vital consideration in the modern, cross-channel approach to investor communications. Most marketers already recognize this, but top performers are out ahead of the pack, with 83% describing mobile as important to their 2014 cross-channel marketing, compared with 67% of the rest.
The rest of the marketing world relies on testing and optimization and investor marketers are quickly finding out why. Testing and optimization lead to better investor experiences, increased liquidity and more shareholders.
Investor Testing provides on demand testing for the investor marketing industry. To meet your investor marketing goals faster and cheaper than ever before, start testing and optimizing your investor marketing content today.
Investor Testing is the world’s leading investor insight provider. Customers love the ability to easily get investor feedback any time. Investor Testing will help you improve your investor marketing results and meet your business goals.