Your company website is your most important piece of investor marketing collateral for three primary reasons.
1) 84% of institutional investors will visit your site before making an investment decision according to Nasdaq.
2) Your website is the only place online where you control 100% of the message.
3) Your website is the easiest place to capture contact information of interested investors.
Because of this, Investor Testing your website a must.
Top 7 reasons to Investor Test everything on your website:
1. Learn more about your audience
By testing all content, companies will gain more insight into investors and what they are looking for.
2. Improve content
A/B and multivariate tests can be used to determine which content is working and which content isn’t. This allows companies to tweak their messages and presentations providing a better investor experience.
3. Small changes can have a big impact
With a small amount of capital and effort invested in small changes to content copy or page components, companies can see a big impact on investor interest and liquidity.
4. Drive investment
Everybody is wondering where to invest that next marketing dollar. Data gathered via testing can provide important intel that can be used as part of this decision.
5. Keeping pace with market
Testing gives you fast feedback about what investors are responding to today; just as important is the insight gained into what isn’t working. The “fail fast, fail often” mantra that has been adopted by startups is quickly becoming the norm for all organizations, and testing can help in achieving this goal.
6. Return on investment
One of the most attractive features of testing is its low cost and the ease with which tests can be initiated.
7. You can’t predict results
Controlled experiments prove that even experts cannot predict results. Listening to investors is a far more effective strategy than taking wild guesses.
There once was a day where face to face meeting were your most important marketing strategies. This is no longer the case. Investors are online 24-7-365 looking for opportunities just like you and If you want them to become your shareholders using investor testing to become easier to find, easier to understand, and tell a more compelling story is a must.
To start converting more strangers to shareholders, start testing your investor website today.