Savvy investor marketers know your website is your most important marketing tool and should be the center of a spokes and hub, investor centered marketing strategy.
1) Because it’s the only place on the internet where you control every aspect of how your story is delivered.
2) Because it’s the easiest place to capture contact information of interested investors so you can continue to nurture and delight them.
3) Nasdaq says 84% of investors will visit your website during the decision making process.
Simply put, the more investors you can drive back to an optimized investor website the faster you will meet your business goals.
So what does Investor Testing have to do with any of this?
Because message and presentation can always be improved to increase the likelihood of investors becoming shareholders.
It doesn’t matter where you start, measurable improvements can always be gained by improving the investor experience.
We provide on-demand access from both individual and professional investors who deliver audio, video, and written feedback on investor facing collateral so you can uncover the sticking points blocking investors from becoming shareholders.