by Mark McKelvie | Investor Testing
What is Investor Testing ? Investor testing refers to the process of understanding what investors do and why they do it. Investor Testing involves test participants who visit your site, or interact with any of your digital investor facing content while we record their...
by Mark McKelvie | Investor Psychology, Investor Testing
Edelman Financial Communications & Investor Relations released the results of its Qualitative Information Survey a proprietary survey completed by 158 portfolio managers and buy-side analysts in the United States. Qualitative data is information that can’t...
by Mark McKelvie | Investor Testing
Investor conversion rate optimization is more important than ever. In case you’ve been living in a remote jungle with no internet access for the last few years, here are a few reasons why investor conversion rate optimization has become a top priority for savvy...
by Mark McKelvie | Investor Marketing
Making an investment is a complex decision involving entering into a bet without knowing the final outcome. Will this be a winner? Will this be a loser? The anxiety associated with taking losses causes investors to research in an effort to develop a narrative about...
by Mark McKelvie | Investor Marketing, Investor Testing
When confronted with a new or different way to do things, our (human beings, all of us) first reaction is often to tell ourselves “What we are doing is just fine, I don’t want to change.” Our brains will go to amazing lengths to protect our egos and bias perceptions...
by Mark McKelvie | Investor Testing
Almost every company has a problem communicating with investors. Over the past 20 years, I’ve been involved with roughly 700 investor campaigns. In many cases, our client had trouble comprehending that investors did not understand their messages. No matter what we...
by Mark McKelvie | Investor Testing, Start Ups
Pitch Decks are important, right? We all know that by now. But what we really wanted to learn was: Will any pitch deck do, and what are the pitch deck pet peeves that annoy venture capital investors? So we sent out an informal survey to our venture capital...
