by Mark McKelvie | Investor Marketing
Making an investment is a complex decision involving entering into a bet without knowing the final outcome. Will this be a winner? Will this be a loser? The anxiety associated with taking losses causes investors to research in an effort to develop a narrative about...
by Mark McKelvie | Investor Marketing, Investor Testing
When confronted with a new or different way to do things, our (human beings, all of us) first reaction is often to tell ourselves “What we are doing is just fine, I don’t want to change.” Our brains will go to amazing lengths to protect our egos and bias perceptions...
