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Qualitative Data Drives Investor Decisions

Qualitative Data Drives Investor Decisions

by Mark McKelvie | Investor Psychology, Investor Testing

Edelman Financial Communications & Investor Relations released the results of its Qualitative Information Survey a  proprietary survey completed by 158 portfolio managers and buy-side analysts in the United States. Qualitative data is information that can’t...

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  • Investor Marketing
  • Investor Psychology
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The fastest way to improve investor marketing results is to watch how investors react to your message and delivery, then fix what’s wrong.

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